• Fri. Sep 17th, 2021

Pacifico Beer launches a collection with OBEY clothing

ByDiane A. Gomez

Aug 30, 2021

Pacifico, the beer for independent spirits, has teamed up with OBEY Clothing to launch a limited edition line of eco-friendly co-branded products. Inspired by environmental activism, proceeds from the merchandise will directly support the efforts of the Surfrider Foundation to help protect the world’s ocean, waves and beaches for all. The collaboration, featuring the art of a street mural, marks the latest initiative of Pacifico Preserves, the beer brand’s social impact platform whose mission is to help preserve adventure by outdoors for all.

This collaboration marks the latest initiative from Pacifico Preserves, the beer brand’s social impact platform.

From August 30 to November 1, the collection will be available for purchase exclusively on the Surfrider Foundation’s online store – 100% of the proceeds going to the environmental nonprofit association’s fight to protect clean water and healthy beaches.

Pacifico X OBEY Clothing

Blending art and activism, Pacifico installs a street mural in Los Angeles’ Venice Beach neighborhood to raise awareness of the need to protect ocean adventures for all, designed by Studio Number One, a creative agency founded by Shepard and Amanda Fairey. The mural served as the creative basis for the Pacifico X OBEY clothing collection which includes a durable t-shirt, reusable tote bag, and art print. The design featured on the clothing recalls the key elements of each partner, including the iconic Pacifico colors incorporated into the mural and a surfer riding a wave with the mantra “RESPECT OUR OCEAN”.

“We are thrilled to partner with OBEY Clothing to further Pacifico Preserves’ mission to help protect the outdoors by supporting the Surfrider Foundation with this collaboration,” said Alex Schultz, Senior Brand Marketing Director for Pacifico . “Our common audiences are environmental champions and action sports enthusiasts, so we think Pacifico drinkers will want to proudly show their support with this collection. “

Founded by activist, street artist and skateboarder Shepard Fairey, OBEY Clothing represents a mix of progressive design, classic streetwear and sartorial basics.

“OBEY Clothing is steeped in empowerment and is dedicated to challenging the way people think and act about the environment,” said Steve Ternosky, CEO of OBEY Clothing. “Working with Pacifico allows us to communicate this message in an authentic and powerful way, as we both share a deep commitment to protecting the outdoors. “

Pacifico Preserves: Help protect outdoor adventure to inspire the independent spirit
Pacifico has always encouraged everyone to “Live Life Anchors Up” – a philosophy of life based on independence, discovery and going your own way. Pacifico created Pacifico Preserves in 2018 to help protect the outdoors and advocate for greater access to adventure, which inspires a spirit of independence in all. Beyond the Surfrider Foundation, Pacifico Preserves supports organizations working to protect the wild landscapes and waterways of North America.

As always, Pacifico encourages consumers 21 and over to Discover Responsibly ™.

Responsible discovery. Pacifico clara® Beer. Imported by Crown Imports, Chicago, IL.

About the Pacifico family of brands

Pacifico Clara is a golden, drinkable lager with a rich, smooth flavor, imported from Mexico. The beer was started by three Germans in Mazatlán, Mexico in 1900. According to history, Pacifico was originally “imported” to the United States by Californian surfers who visited Baja, loved the beer and the have brought it back to the United States to share with others like minded individuals. These surfers embody the essence of Pacifico – independent spirits who went their own way – and their spirit is carried by the brand to this day. For more information, visit Discoverpacifico.com and instagram.com/pacificobeer.

About OBEY clothing

OBEY CLOTHING was formed in 2001 as an extension of the range of work by artist Shepard Fairey. Aligned with his populist views, the clothes became another canvas for spreading his art and message to the people. The clothes are inspired by the themes, influences and ideals that Fairey has referred to throughout his career and often incorporated into his art. For more information, please visit www.obeyclothing.com.

About Surfrider Foundation

The Surfrider Foundation is a non-profit organization dedicated to the protection and enjoyment of the ocean, waves and beaches of our world, for all, through a powerful network. Founded in 1984 by a handful of visionary surfers in Malibu, Calif., The Surfrider Foundation today has over one million supporters, activists and members, with more than 170 volunteer-led student chapters and clubs across the United States. , and more than 700 victories protecting our coasts. Learn more at surfrider.org.

About studio number one:

STUDIO NUMBER ONE (SNO) is a full-service, Los Angeles-based creative agency founded by artist Shepard Fairey and fellow activist Amanda Fairey. SNO helps brands take a stand by creating visual experiences and stories worth sharing through a strong message, iconic design and methods of disruption. Founded in the worlds of art, music, activism and DIY culture, SNO brings originality to everything we create. For more information visit www.studionumberone.com



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