BEsties Shirley Chen and Cynthia Hudson share a lot of common interests, but nothing binds them like their love and knowledge of luxury retail. The duo decided to exploit this expertise in an innovative way by launching Luxury crush, a service that offers people looking for style the opportunity to rent, lend, buy or sell designer handbags and accessories.
Lovers of luxury bags rejoice. Your new crush has arrived.
The road to Luxe Crush began in Neiman Marcus, where Chen and Hudson met as buyers. Chen specialized in jewelry and accessories and Hudson in handbags and shoes. As the Dallas based retailer began to reconsider his future, as did Chen and Hudson.
“We started to think about what might be the next step for us. There were possibilities in the uncertainty, ”says Hudson. “It was Shirley’s idea to reinvent us in luxury retail.
After months of market research, the budding entrepreneurs identified their competition and looked at exactly how they could improve the bag rental market. The answer was in their own cupboards.
“We all have things in our closet that we don’t want to get rid of, but they’re just sitting there, so why not monetize them? Hudson asks.
Their twist on the idea puts the lending, buying, selling and renting of luxury bags under one convenient umbrella. Luxe Crush debuted in November 2020, just in time for the holidays, and although the season was different due to the COVID pandemic, the response to their new venture has been encouraging. Customers liked the idea of carrying different bags for different occasions and buying bags as gifts.
How Luxe Crush works
Interested in the bag rental program? Membership is free and renters receive 25% off the first rental. Browse the selection and select the rental period (four days, one week, two weeks, three weeks or four weeks) pay the lender protection fee of $ 5, shipping costs and applicable taxes. After the rental period has ended, return the bag in its original packaging with a shipping label sent by email.
Luxe Crush even offers a ready-to-luxury option that gives luxury bag owners the chance to earn money on pieces they don’t want to part with for good. Once a lender has joined the Luxe Crush program, they fill out an information form and submit images of the handbags, jewelry, watches, and accessories they want to rent. Hudson and Chen decide which items to accept, checking their condition and authenticity. Lenders receive a 60 percent commission each time the item is leased. They also have the option to sell their item and receive a 70% commission when a customer purchases the item.
“We have a great insurance policy,” Chen says. “It is important to us that your bag comes back to you as it was sent.
Luxe Crush also offers customers the option to purchase items from the site and each bag is authenticated, so renters / buyers know the quality is legit and confirmed.
When it comes to the more popular choices, Louis Vuitton, Chanel, and Gucci reign supreme, but Luxe Crush fans will also find Balenciaga, Prada, Hermes, and Bottega Veneta available on the site. There is also high quality costume jewelry available for purchase at a much lower price.
“We know you have to think of a $ 1,000 bag, but the $ 25 earrings are an easy addition,” says Hudson. The addition of other categories is also underway in the future.
Everyday fashionistas aren’t the only ones to fall for the brand. The Luxe Crush bags were featured in season four of the NBC show Good girls after a Hollywood props master discovered the site and rented several bags for the stars of the show. It was definitely a highlight for the young company.
“Starting a business is not easy and we learn so much in the process,” says Hudson. “We’ve had ups and downs. It has been a roller coaster ride, but we feel very optimistic. ”
And when it comes to the variety of bags on the site, Chen and Hudson aren’t playing favorites, but they’re willing to share their own current favorites.
“My favorite is the Louis Vuitton Alma BB rose. I like the brightness of the color. It’s really fun, ”Chen says.
“The black Chanel mini bag. I carry a lot of small bags and it’s still a classic, ”says Hudson.
From classic to contemporary, there is a Luxe Crush designer bag for every taste and every occasion just waiting to be transported to a fabulous place.
To browse the wide selection of Luxe Crush or find out more about the service, visit its comprehensive, easy-to-navigate website.